Serum’s forte is in media relations work - the backbone of public relation - with 15 years working with local media to secure excellent editorial coverage in the spectrum of media - digital, print, broadcast. As technology evolves, digital media platforms grow and the challenge to meet topical headlines means there’s no room to send out mass, automated media communications. At Serum we see how our clients’ stories can create news and media attention.

We have to ensure we communicate to media only what’s relevant and of value to their readers/viewers. It’s also our job to act as the bridge to help keep clients informed on what the media landscape is reporting on. We create great relations with journalists, bloggers and any other editorial content creators as it is media relations after all.

Serum recognises that digital and new media places even more importance on how and what you communicate to build reputation, position talent as thought leaders and communicate clearly with key stakeholders; be it customers, investors, employees, partners, ecosystem constituents, communities and the news media.

We create clear, relevant and targeted corporate communications strategies. Be it strategic placement in a major business daily, establishing a strong presence in vertical markets or providing expert counsel on emerging issues in their industry, Serum works with you on messaging to capitalising on the best opportunities and overcome the challenges in your market. Below are some of the services we provide:

Serum is passionate about technology that reinvents how businesses and individuals work. From start-ups to pre-IPOs to global vendor brands capturing market share, we provide all the strategic planning and tactical skills around PR. Our approach is looking beyond the technology and driving our client’s messaging through so they are seen as industry thought leaders.

Results can only come from copywriting that’s uses powerful persuasive and relatable words Serum generates to capture the attention of media and your target audience. We put aside clichés and overused buzzwords and an instead focus on the key words you are using as your unique selling point.

We put ourselves in the shoes of the audience you are trying to connect with - what do they need, what resonates with them and lead them, clearly make them clearly understand what you have to say and make them want to do business with you.

Copy writing is subjective relevant but we can’t stress enough don’t leave it in the hands of amateur writers. - what a client may have written we may asses as needing of the local slant for relevance. Also they may not have the time to write these so we’ll interview and impart key messaging into the written pieces to get a start on these. Fast turnaround is also our part of the appeal of using us.

Serum is entrusted to help defend and protect our clients’ reputation in the face of challenges and difficulties. We help lead them through an approach that is best weighed up and then develop responses to reach stakeholders from staff to clients, shareholders to media. We’ve worked on a broad spectrum of issues such as IPO's, business litigation, product recalls, 3rd party disputes, as well as other sensitive local and international issues.